Everyone knows a crazy story-telling grandpa like Walter and Percy. They've been sitting in the same booth at Steak 'n Shake since 1934, so although their memory is getting hazy, their love for "the way things used to be" is still strong.
We produced pitch-winning work that launched the campaign with 4 TV spots.
Partner/CD: Brett Baker
ECD: Alisa Wixom + Kris Wixom
Director: Joachim Bach
Agency: GSD&M